Company Description
MTN Nigeria is the leader in telecommunications in Nigeria, and a part of a
diverse community in Africa and the Middle East, our brand is instantly
recognizable.
It is through our compelling brand that we are able to attract
the right talents who we carefully nurture by continuously improving our
employment offerings even beyond reward and recognition.
Job Title: SME Segment Manager
Job Description
Support the development of strategic marketing plan and execute marketing
programs to achieve set targets for profitability, revenue, value and market
share, retention, churn, etc. (short-term and long-term)
Manage end-to-end cycle of in-life SME products and value propositions in
conjunction with the Senior Manager SME Segment and Service Management to
meet revenue targets
Develop product concept, product business plans, acquisition and retention
campaigns to ensure product performs optimally and gains market share dominance
Use market gap analysis and segmentation data to make decisions on the update
and churn of in-life products and services
Gather and analyse data for research development business deductions on various
areas e.g customer satisfaction, feasibility of key project etc.
Monitor execution of SME segment market strategy against objectives
Evaluate new opportunities for expansion and develop business cases and
justification for investment projects to achieve ES’ short and long term
revenue and value growth while leveraging on MTNN brand equity
Provide performance tracking support to Senior Manager, SME Segment Management
Develop initiatives to increase customers’ satisfaction via the customer life
management process
Contribute to the understanding of the financial strength of key projects
involving cost of product/service delivery, Marketing spend, return on
investment etc. and make recommendations
Develop detailed understanding of customer segment needs, behavior, attitudes,
and buyer values.
Apply and analyze data, search for trends, develop key findings, conclusions
and indicated actions from qualitative/quantitative customer research
Apply strategic marketing mix and channel options to deliver marketing offers
to target markets (strategic alliances, bundling, augmented product)
Support and lead the customization and differentiation efforts for MTN N
enterprise product and service offerings in the market
Provide commercial analysis to support the assessment of the potential alliance
and ensure commercial proposal reflects industry analysis, commercial and
regulatory frameworks and financial analysis
Provide support for the negotiation, conclusion and drafting of alliance
agreement(s) to meet the strategic objectives of segment
Job Category
Sales, Marketing
Job Qualification
BA, BSc, HND
Job Location
Lagos
Job Experience
8 years
MTN Nigeria is the leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognizable.
Job Category
Sales, Marketing
Job Qualification
BA, BSc, HND
Job Location
Lagos
8 years
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